About us

A story that is genuinely true.

true. was created from an authentic desire for balance, confidence, and meaningful self-care.

We are Tajda and Tina — cousins who couldn’t be more different, yet deeply connected by the same values.
Family. Health. Authenticity.
And the belief that life feels most beautiful when you allow yourself to be true.

The past year was one of the hardest in Tajda’s life.
Unexpected challenges turned everything upside down and forced her to rebuild herself — her strength, her boundaries, her peace.

But in the middle of that difficult chapter, something powerful happened:
she found the desire to create something new. Something that would give her purpose, energy, and a place to pour her heart into again.

She talked to Tina — her cousin, her steady support, a person she can rely on.
Together, they combined their values, their vision, and their resilience.
And that is how true. was born.

It grew from a personal need to slow down and find moments of self-connection — and from the desire to offer the same to other women, especially mothers, who often forget about themselves.

Every product in our collection is carefully selected, tested, and genuinely loved.
Each one carries a simple message:
you deserve good — every day, in every role, in every moment.

true. is more than a brand.
It’s a gentle reminder that self-care can be simple, sincere, and deeply empowering.
That beauty begins with authenticity.
And that balance starts within.

Be kind to yourself.
Be authentic.
Be true.